Having a digital presence is vital in today’s fast-paced, technical world. It is even more important to ensure a website is optimized and running as fast as possible. The following tips can help.
Start With Good Numbers
It’s not a good idea to jump right into trying to fix something without first trying to understand what’s wrong, especially on a mobile-optimized site. If you’re trying to make sure that your mobile content is delivered fast, you might want to conduct a mobile page speed test, which can be different from a regular speed test.
Choose the Right Hosting
Choosing the the right web hosting is the first step in having a fast, reliable site. Small sites will do well on a shared plan, while larger and busier sites may require a VPS or dedicated server. Careful consideration of a site’s needs will lead the way to the best host.
Clean Up Code
Poorly written or outdated coding is another reason for sluggish performance. Clean, minimal markup reduces the time a browser needs to render the page, making for faster load times. Minimal themes or layouts are more pleasing to visitors, making the content easier to read and navigate.
Reduce Image Size
Large image sizes will drastically reduce a site’s perfomance. Using the .JPG format, along with compression techniques like lazy loading, will speed up page rendering immediately. It is best practice to avoid using images as links.
Eighty percent of page load time is attributed to requests for scripts, stylesheets and images by the browser. Minimizing these requests by using a single stylesheet, placing scripts at the bottom of the page and using only necessary elements will improve site performance.
Caching allows many elements of a webpage to be stored on the hard drive of a visitor’s computer, which allows the site to load faster on subsequent visits. Those who are running a site on a CMS such as WordPress can use plugins to cache static content for lightning-fast performance.
Use a CDN
A content delivery network (CDN) utilizes servers around the world to present web pages to visitors as quickly as possible, relative to their location. Another benefit of a CDN is security. The network keeps the exact location of a website hidden, eliminating hacking attempts and other nefarious activity.
Whether a website is large or small, using the tips above will ensure the best possible experience for visitors and deliver better search engine rankings for webmasters and businesses.